THE AGENDA
Two stages, 8,000 curated 1:1s, ten founder roundtables and a city of experiences — engineered for the founders rebuilding software in the AI era.
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Shift Copilot
BUILD MY DAY
Tell the Copilot who you are and what you're here for. It reads the whole programme, resolves every Transformer-vs-Builder clash, and hands you a personalised, conflict-free plan.
1 · Which founder are you?
2 · What are you here to do?0 selected · optional
The full programme
Two stages, one message: face the shift and rebuild — don't bolt on.
☀Sunrise Founder Run
Optional beachfront 5k along Barceloneta. All attendees.
⚓Yacht Breakfast & Registration
Coffee, networking and meeting check-in opens. Hosted tables on the water.
🎤Event Opening
Welcome to The Year of the Rebuild.
Alex Theuma, Founder & CEO, Shift AI
Category Ownership Keynote
Sponsor-led session opening the Transformer Stage · 25 min.
Category Ownership Session
Second sponsor-led session on the Transformer Stage · 25 min.
Rebuild, Don't Bolt On: Taking a Category Leader AI-First
Founder × investor fireside on rewiring a design-era company for agents.
Koen Bok, CEO, Framer · Jannis Frett, Principal, HV Capital
Building From a Blank Page
The new dev stack and where the leverage really is.
Peter Steinberger, Founder, OpenClaw
Rebuild the Product for Agents: Inside Factorial
Making agents first-class users of a category-leading HR platform.
Jordi Romero, CEO, Factorial
What We Learned Building Pylon AI-Native
AI-native, not AI-washed — from day one.
Marty Kausas, Co-founder & CEO, Pylon
Rebuilding GTM for the AI Buyer
Sell execution, not dashboards — re-wiring go-to-market.
Philip Lacor, CRO, Personio · Dani Carmona, CEO, Supersonik
Reinventing Finance with AI
Jonathan Sanders, Founder & CEO, Light
🍽Shift Roundtables — Session A · Lunch & Sponsor Showcase
Chatham House Rules. Founders & operators only — VCs excluded. 10 themes, 70 min, concurrent with lunch. Signature: helicopter networking flights.
🤝Shift Meetings — Block 1
6 rounds × 13 min · 13:00–14:28. Curated 1:1s on the main floor. Sponsor demo pods active.
Your People Function: AI Strategy or Obstacle?
Hadi Moussa, CEO, OysterHR
The Real Metrics of an AI Software Company
Nathan Latka, Founder & CEO, Founderpath
Speaker to be announced
A Transformer Stage session — being programmed now.
Do Late-Stage Investors Still Invest in Software?
Naza Metghalchi, GP, Heartcore
Category Ownership Session
Sponsor-led session on the Builder Stage — Transformer Stage has closed · 25 min.
Category Ownership Session
Final close-of-day sponsor session on the Builder Stage · 25 min.
🎤Close of Day One
Day one wrap and a look ahead to day two.
Alex Theuma, Founder & CEO, Shift AI
🚤Sunset Catamaran Cruise & Beach Club Mixer
Hosted networking on the Mediterranean. All attendees.
Founders & operators only
SHIFT ROUNDTABLES
Chatham House Rules. VCs excluded. 10 themes, two rotations across the two days.
Re-architecting the Roadmap
Rebuilding a legacy SaaS product around AI agents — without breaking the business.
Pricing in the AI Era
Seat-based vs. usage vs. outcome-based — what's actually working.
Defending the Moat
When AI commoditises your core feature overnight — what's left to defend.
AI-Native Go-To-Market
Rebuilding sales & marketing motions for agentic, AI-assisted buyers.
Gross Margin Under Pressure
Managing inference & compute costs as usage scales.
From Copilots to Agents
Shipping autonomous features customers actually trust.
Org Design for the AI Company
Smaller teams, higher leverage and the new roles that matter.
Retention When Expectations Reset
Holding churn when AI resets what 'good' means for customers.
Fundraising in the AI Cycle
Narrative, metrics & valuation realities for the round ahead.
Data as Durable Advantage
Turning proprietary data into defensibility that compounds.
Outside 9–5
SHIFT EXPERIENCES
Barcelona, on and off the water. Where the conversations that turn into deals actually happen.
Spaces are limited and invite-led. Experiences are showcased here — to add one to your schedule you'll need a ticket and to apply through the Shift AI event platform, where allocations are confirmed.
Day 0 · 13:00
Montserrat Hiking / Day Trip
Guided hike up Catalonia's sacred mountain + monastery. Small group.
Apply in the appDay 0 · 19:00
VIP Opening Reception
Invite-only. Speakers, sponsors, key founders.
Apply in the appDay 0 · 20:30
Speaker Dinner
Private dinner. Confirmed speakers + Shift AI team.
Apply in the appDay 1 · 08:00
Yacht Breakfast
Coffee, networking, meeting check-in — on the water.
Apply in the appDay 1 · 13:00
Helicopter Networking Flights
Signature experience over Barcelona. Small groups at lunch.
Apply in the appDay 1 · 18:30
Sunset Catamaran Cruise & Beach Club Mixer
Hosted networking on the Mediterranean. All attendees.
Apply in the appDay 2 · 08:00
Yacht Breakfast
Investor & founder hosted tables. On the water.
Apply in the appDay 2 · 13:00
Rooftop Wine Tasting
Intimate lunch experience with city views.
Apply in the appDay 2 · All day
Tapas & Paella Feast
Private dining across an iconic Passeig de Gràcia venue.
Apply in the appDay 2 · All day
Catamaran Boat Party
Private cruise out of Barcelona Port. City skyline, drinks, DJ.
Apply in the appDay 2 · 19:30
Private Flamenco Dinner & Rooftop Closing Party
The send-off. All attendees. Barcelona city views.
Apply in the appSEE IT ALL IN BARCELONA.
Two stages, 8,000 curated meetings and a city of experiences — over two days this October. Secure your place at Shift AI Europe.
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