THE AGENDA
Two stages, 8,000 curated 1:1s, ten founder roundtables and a city of experiences, engineered for the leaders rebuilding software in the AI era.
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Curated 1:1s
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Roundtable themes
Shift Copilot
BUILD MY DAY
Tell the Copilot who you are and what you're here for. It reads the whole programme, resolves every Transformer-vs-Builder clash, and hands you a personalised, conflict-free plan.
1 · Who are you?
2 · What are you here to do?0 selected · optional
The full programme
Two stages, one message: face the shift and rebuild, don't bolt on.
☀Sunrise Founder Run
Optional beachfront 5k along Barceloneta. All attendees. 07:00 to 08:00.
🎟Registration & Expo Opens
Badge pick-up, coffee and meeting check-in. The expo floor opens at 08:00.
🎤Event Opening
Welcome to The Year of the Rebuild.
Alex Theuma, Co-founder & CEO, Shift AI
Seats Are Dead: How to Profitably Monetize AI Agents
Category track · Transformer Stage.
Manny Medina, Founder & CEO, Paid
AI Pricing for Dummies: How to Print Money, Kill Costs and Grow Without Blowing Up
Category track · Transformer Stage.
Ulrik Lehrskov-Schmidt, CEO, Willingness to Pay
When Your Newest User Isn't Human: Agents as First-Class Users at Framer
Founder × investor fireside on rewiring a design-era company for agents.
Koen Bok, CEO, Framer · Jannis Fett, Principal, HV Capital
Good to Great: How Harnessed Agents Fulfil the Broken MAP Promise
Arjun Pillai, CEO, Docket
AI Isn't Taking Your Job. It's Taking the Blame.
A data-driven look at the real story behind the 'AI-first' layoff wave, and the case for using AI to grow ambition, not shrink headcount.
Jordi Romero, Co-founder & CEO, Factorial
What We Learned Building Pylon AI-Native
AI-native, not AI-washed, from day one.
Marty Kausas, CEO, Pylon
Rebuilding GTM for the AI Buyer
Sell execution, not dashboards. Re-wiring go-to-market.
Philip Lacor, CRO, Personio
Reinventing Finance with AI
Jonathan Sanders, Founder & CEO, Light
🍽Shift Roundtables: Session A · Lunch & Sponsor Showcase
Chatham House Rules. Founders & operators only. VCs excluded. 10 themes, 70 min, concurrent with lunch. Curated lunch tables by vertical.
🤝Shift Meetings: Block 1
6 rounds × 13 min · 13:00–14:28. Curated 1:1s on the main floor. Sponsor demo pods active.
The AI Talent Gap Has a Blind Spot
Hadi Moussa, CEO, OysterHR
Moats, Models and Margins: The AI Playbook for Ambitious Software Founders
Nathan Latka, Founder & CEO, Founderpath
Voice Is Dead. Long Live Voice.
Olivier Pailhès, CEO, Aircall · Ryan Floyd, Founding Managing Director, Storm Ventures
Same Company, Three Cheques: How AI-Native Startups Get Judged at Every Stage
Oscar Macia, SVP Product Accounting AI EU, Sage · Oriol Juncosa, Co-founder, Plus Partners · Jonas Janssen, Managing Director, DTCP · Ryan Floyd, Founding Managing Director, Storm Ventures
State of Scaling 2026
Category track · Builder Stage. Transformer Stage has closed.
Vivian Guo, Partner, Analytics & Insights, ICONIQ · Sarah Stebbins, Principal, ICONIQ
The 6 Dimensions of Successful Agentic GTM Teams
Agentic GTM category track · Builder Stage. How hybrid GTM teams of people and AI agents actually win.
JB Daguené, CEO, Evergrowth
🚤Sunset Catamaran Cruise & Beach Club Mixer
Hosted networking on the Mediterranean. All attendees.
Founders & operators only
SHIFT ROUNDTABLES
Chatham House Rules. VCs excluded. 10 themes, two rotations across the two days.
Re-architecting the Roadmap
Rebuilding a legacy SaaS product around AI agents, without breaking the business.
Pricing in the AI Era
Seat-based vs. usage vs. outcome-based: what's actually working.
Defending the Moat
When AI commoditises your core feature overnight: what's left to defend.
AI-Native Go-To-Market
Rebuilding sales & marketing motions for agentic, AI-assisted buyers.
Gross Margin Under Pressure
Managing inference & compute costs as usage scales.
From Copilots to Agents
Shipping autonomous features customers actually trust.
Org Design for the AI Company
Smaller teams, higher leverage and the new roles that matter.
Retention When Expectations Reset
Holding churn when AI resets what 'good' means for customers.
Fundraising in the AI Cycle
Narrative, metrics & valuation realities for the round ahead.
Data as Durable Advantage
Turning proprietary data into defensibility that compounds.
Outside 9–5
SHIFT EXPERIENCES
Barcelona, on and off the water. Where the conversations that turn into deals actually happen.
Spaces are limited and invite-led. Experiences are showcased here. To add one to your schedule you'll need a ticket and to apply through the Shift AI event platform, where allocations are confirmed.
Day 0 · 19:00
VIP Opening Reception
Invite-only. Speakers, sponsors, key founders.
Sponsor this experienceDay 0 · 20:30
Speaker Dinner
Private dinner. Confirmed speakers + Shift AI team.
Day 1 · 07:00
Sunrise Founder Run
Optional beachfront 5k along Barceloneta.
Day 1 · 18:30
Sunset Catamaran Cruise & Beach Club Mixer
Hosted networking on the Mediterranean. All attendees.
Sponsor this experienceDay 2 · 13:00
Rooftop Wine Tasting
Intimate lunch experience with city views.
Day 2 · All day
Tapas & Paella Feast
Private dining across an iconic Passeig de Gràcia venue.
Day 2 · All day
Catamaran Boat Party
Private cruise out of Barcelona Port. City skyline, drinks, DJ.
Sponsor this experienceSEE IT ALL IN BARCELONA.
Two stages, 8,000 curated meetings and a city of experiences, over two days this October. Secure your place at Shift AI Europe.
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